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01.07.2010

O.Skinder: Belkoopsoyuz has shown itself to good advantage in foreign markets

Belkoopsoyuz has shown itself to good advantage in foreign markets and is a reliable commercial partner, said the representative of the union on July 1st in Minsk.

Belkoopsoyuz has shown itself to good advantage in foreign markets and is a reliable commercial partner, said the representative of the union on July 1st in Minsk.

At present up to 90% of wild-growing berries purchased from the population goes to foreign markets. Among traditional export destinations are China, Germany, and the United Kingdom. At the same time, the produce is both retailed to people and processed for food industry. Belarusian wild-growing products are extremely popular with foreign pharmaceutical companies.

“Belarus is very well-known on the external market, we were very carefully observed,” stated Head of Procurement Department of Belarusian National Union of Cooperative Societies Oksana Skinder, talking to journalists. According to her, Belkoopsoyuz works in the atmosphere of healthy market competition, and those who want to work with high-quality berries are working with Belkoopsoyuz as well.

In order to promote their products abroad Belkoopsoyuz takes an active part in trade fairs. “We annually participate in trade fairs in Moscow, and we are already well-known there,” noted O.Skinder. In addition, we are working in close cooperation with the Baltic. “We are closely located, they are our neighbors, friendly states, and we participate in Baltic trade fairs,” stressed the representative of Belkoopsoyuz.

Among the forms of promotion in foreign markets O.Skinder highlighted the work with embassies. “We are frequent guests at the German embassy, and in general we are frequent guests in many embassies. We have such nice contacts, relations and agreements with other companies thanks to Belarusian embassies in other countries,” she said.

Belkoopsoyuz also pays a lot of attention to the work with mass media and promotion in the Internet. According to O.Skinder, Belkoopsoyuz has its own website, which is constantly updated on topical issues. At least once a week you can find some information about Belkoopsoyuz in the media.